Build detailed customer personas to guide marketing, product development, and sales strategies
I need to create detailed customer personas to better understand and target my ideal customers. My business offers [PRODUCT_OR_SERVICE] in the [INDUSTRY] industry. My target market is [TARGET_MARKET] (describe who you currently sell to or want to sell to). The main problem or need I solve for customers: [PROBLEM_SOLVED] What customers typically consider before buying: [BUYING_CONSIDERATIONS] Current customer data or insights I have: [EXISTING_DATA?] I need [NUMBER:select:1,2,3] persona(s) for [PERSONA_PURPOSE:select:marketing and advertising,product development,sales conversations,content creation,all of the above]. Create detailed customer persona(s) that include a memorable name and brief bio, demographic information like age range, location, income, and occupation, psychographic details like values, interests, and lifestyle, their specific goals and pain points related to my offering, how they make purchasing decisions and who influences them, where they spend time online and offline, objections or hesitations they might have, and messaging that would resonate with them. Make the persona feel like a real person I can picture. Include quotes they might say. Suggest how I should approach each persona differently in my marketing or sales.
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Get Early AccessYou know your product inside and out. But do you really know who buys it? Most businesses operate on assumptions about their customers. They guess at motivations, demographics, and pain points. Those guesses cost money in wasted ad spend and missed opportunities.
The Customer Persona Creator turns scattered customer knowledge into structured, actionable profiles. Fill in details about your [PRODUCT_OR_SERVICE], [INDUSTRY], [TARGET_MARKET], [PROBLEM_SOLVED], and [BUYING_CONSIDERATIONS], and you get back fully fleshed personas complete with names, demographics, psychographics, buying behaviors, and messaging angles.
Each persona reads like a real person. You get quotes they might say, objections they would raise, and channels where they spend time. That level of detail changes how you write copy, design landing pages, and brief your sales team.
Need to sharpen your competitive positioning too? Pair this with a SWOT analysis to see where your personas overlap with market opportunities. Already know your differentiators? Craft an elevator pitch that speaks directly to the persona you just built. Open it in the Dock Editor and build personas you can share with your entire team.
Replace [PRODUCT_OR_SERVICE] with what you sell and [INDUSTRY] with your market. Be specific. "B2B accounting software for freelancers" gives better results than "software."
In [TARGET_MARKET], describe who currently buys from you or who you want to reach. Include any patterns you have noticed, like job titles, company sizes, or geographic clusters.
Fill in [PROBLEM_SOLVED] and [BUYING_CONSIDERATIONS] with real observations. If you have survey data, support tickets, or sales call notes, reference those in [EXISTING_DATA]. Raw data produces sharper personas.
Select how many personas you need with [NUMBER] and pick your [PERSONA_PURPOSE]. Choosing "marketing and advertising" emphasizes channel preferences and messaging. "Sales conversations" focuses on objections and decision triggers.
Compare the generated personas against real customers you know. If a persona feels off, adjust your inputs and regenerate. Good personas should make you think of specific people on your customer list.
Build your first customer personas before spending money on ads. Use the output to define targeting parameters in Meta, Google, and LinkedIn campaigns.
Create personas for each product line or service tier. Share them with copywriters and designers so everyone writes to the same audience.
Set [PERSONA_PURPOSE] to "product development" and use the output to prioritize feature requests based on which persona they serve.
Generate personas focused on buying behavior and objections. Use the "quotes they might say" section to practice handling real prospect conversations.
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