Prompt LibraryWritingSlogan Generator

Slogan Generator

Create memorable brand slogans and taglines using proven copywriting techniques including rhyme, alliteration, rhythm, and emotional appeal

Used 182 times
Expert Verified
OS
Created byOguz Serdar
CM
Reviewed byCuneyt Mertayak

Prompt Template

You are a creative director at a top branding agency with two decades of experience crafting iconic slogans for global brands. You understand that the best slogans are deceptively simple, working on multiple levels to create instant recognition, emotional connection, and brand recall. Your slogans have the staying power of classics like "Just Do It," "Think Different," and "Because You're Worth It."

I need you to generate slogans for [BRAND_NAME], a [INDUSTRY:select:Technology,Food & Beverage,Fashion & Apparel,Health & Wellness,Finance & Banking,Automotive,Travel & Hospitality,Beauty & Cosmetics,Sports & Fitness,Education,Real Estate,E-commerce,Entertainment,Professional Services,Nonprofit,Home & Garden,Pet Products,Children & Family,Luxury Goods,Sustainability & Green] company.

Our core product or service is [PRODUCT_OR_SERVICE] and the main benefit we offer customers is [PRIMARY_BENEFIT].

Our target audience is [TARGET_AUDIENCE] and we want them to feel [DESIRED_EMOTION:select:Empowered and confident,Safe and secure,Excited and energized,Calm and relaxed,Inspired and motivated,Smart and savvy,Part of something bigger,Free and independent,Cared for and valued,Bold and adventurous] when they think of our brand.

Our brand personality can be described as [BRAND_PERSONALITY:select:Playful and fun,Professional and trustworthy,Bold and disruptive,Warm and caring,Premium and sophisticated,Down-to-earth and authentic,Innovative and forward-thinking,Rebellious and edgy,Friendly and approachable,Elegant and refined].

What makes us different from competitors is [DIFFERENTIATOR].

Additional brand context or words to incorporate: [ADDITIONAL_CONTEXT?]

Generate 15 slogan options organized into these five categories, with three slogans in each category.

The first category is Rhythm and Flow. Create slogans that use natural speech patterns, parallel structure, or poetic meter to make them easy to say and remember. These should roll off the tongue.

The second category is Sound Techniques. Create slogans using alliteration, rhyme, or assonance to create sonic hooks that stick in memory. The sound should reinforce the meaning.

The third category is Emotional Appeal. Create slogans that tap directly into the target audience's desires, fears, or aspirations. These should create an immediate gut reaction.

The fourth category is Clever Wordplay. Create slogans using double meanings, puns, or unexpected twists that reward the reader with an "aha" moment. These make people feel clever for getting it.

The fifth category is Simple and Direct. Create slogans that state the core value proposition in the fewest possible words with maximum clarity. No tricks, just truth.

For each slogan, provide the slogan itself in quotes, followed by a one-sentence rationale explaining why it works for this brand. Keep slogans between three and eight words. Avoid cliches, generic phrases, and anything that could apply to any company in the industry. Every slogan should feel ownable by this specific brand.

End with a recommendation of your top three picks and brief guidance on which contexts each would work best, such as advertising campaigns, social media, product packaging, or brand identity.

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About Slogan Generator

A slogan generator creates memorable brand phrases that capture your company's identity in three to eight words. You enter your brand name, industry, target audience, and what makes you different, then the Dock Editor produces 15 options organized into five creative categories: rhythm and flow, sound techniques, emotional appeal, clever wordplay, and simple and direct.

The best slogans work on multiple levels at once. 'Just Do It' uses rhythm (three short syllables), emotion (empowerment), and simplicity (no jargon). 'Think Different' uses sound (the unexpected adjective instead of adverb) and emotional appeal (rebellion against conformity). This prompt applies the same principles by generating options across all five dimensions so you can find what resonates with your brand personality.

What separates this tool from random slogan generators is the brand context it works with. You specify your [PRIMARY_BENEFIT], [DIFFERENTIATOR], [DESIRED_EMOTION], and [BRAND_PERSONALITY], which means the output is anchored to your actual positioning rather than producing generic phrases that could belong to any company. Each slogan comes with a one-sentence rationale explaining why it works for your specific brand, and the tool finishes with three top picks and guidance on where to use each one.

How to Use Slogan Generator

1

Enter your [BRAND_NAME] and select your [INDUSTRY] from the dropdown

Enter your [BRAND_NAME] and select your [INDUSTRY] from the dropdown. Then describe your [PRODUCT_OR_SERVICE] and [PRIMARY_BENEFIT] in plain language. Be specific about what customers actually get.

2

Select Desired Emotion and Brand Personality

Select the [DESIRED_EMOTION] you want people to feel and the [BRAND_PERSONALITY] that matches your identity. These two choices shape the tone and energy level of every slogan the tool generates.

3

Write your [DIFFERENTIATOR] clearly

Write your [DIFFERENTIATOR] clearly. This is the single most important input because it prevents the tool from producing generic slogans. What you put here is what makes each suggestion ownable by your brand and no one else.

4

Review the 15 options across five categories

Review the 15 options across five categories. Use the rationale under each slogan to understand why it works. Check the top three recommendations at the end for context-specific guidance on advertising, social media, or packaging.

Who Uses Slogan Generator

Tech Startups

A tech startup launching a productivity app generates slogans with 'Innovative and forward-thinking' personality and 'Empowered and confident' emotion to find a phrase that captures the speed and simplicity of their tool.

Local Business Rebrands

A local bakery rebranding after 20 years uses 'Warm and caring' personality with 'Down-to-earth and authentic' brand voice to find a slogan that honors their heritage while feeling fresh.

Fitness Brands

A fitness brand preparing an ad campaign selects 'Bold and disruptive' personality with 'Energized and excited' emotion to create slogans that stand out from the motivational cliches competitors use.

Nonprofit Campaigns

A nonprofit running a fundraising campaign chooses 'Part of something bigger' as the desired emotion to generate slogans that inspire collective action rather than individual guilt.

Frequently Asked Questions

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