Calculate your Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, and Pinterest engagement rate. Get platform-specific benchmarks and actionable improvement tips.
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Engagement rate is one of the most important metrics for measuring social media success. Whether you are tracking Instagram Reels performance, TikTok video engagement, or LinkedIn post interactions, understanding your engagement rate helps you benchmark against competitors and optimize your content strategy.
A good Instagram engagement rate is 1-3% for most accounts. Rates above 3% are considered strong, and 6%+ is excellent. Instagram calculates engagement from likes, comments, shares, and saves. Reels typically get 2-3x higher engagement than static posts. Use 10-15 relevant hashtags per post, post Stories daily, and reply to comments within the first hour to boost your Instagram engagement rate.
TikTok has the highest average engagement rate of any major platform at 5-9%. Rates above 9% are good and 16%+ is excellent. TikTok engagement includes likes, comments, shares, and video completions. The algorithm heavily favors watch time — videos watched to the end get significantly more distribution. Post 1-3 times daily and use trending sounds to maximize TikTok engagement.
Engagement rate measures how actively your audience interacts with your content. It's calculated by dividing total engagement (likes, comments, shares, saves) by your follower count or reach, then multiplying by 100. This percentage shows how well your content resonates with your audience compared to just follower count alone.
Good engagement rates vary by platform: Instagram (1-3% average, 6%+ excellent), Facebook (0.5-1% average), Twitter (0.5-1% average), LinkedIn (2-5% average), TikTok (5-9% average, 16%+ excellent), YouTube (2-4% average). Smaller accounts typically achieve higher engagement rates than larger accounts due to more intimate audience connections.
Three main calculation methods exist: By Followers (standard, divides by total follower count), By Reach (divides by people who saw the post, often higher and more accurate), and By Impressions (divides by total views). Each method provides different insights into your content's true performance and audience interaction patterns.
Post consistently at optimal times when your audience is most active, create high-quality visual content with compelling captions, ask questions to encourage comments, use relevant hashtags strategically, respond to comments promptly to build community, and analyze your top-performing content to replicate success patterns.
Get answers to common questions about Instagram, TikTok, and social media engagement rates.
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