Question 1

What are the Facebook ad text length limits I need to follow?

Accepted Answer

Headline: 40 characters (displays fully on mobile), Primary Text: 125 characters visible before "see more" link (total can be up to 125 words but first 125 chars are critical), Link Description: 30 characters (often not shown on mobile), Display Link: 30 characters (customizable URL display). Always optimize for the visible portions as most users don't click "see more".

Question 2

How do I write Facebook ad copy that drives conversions, not just clicks?

Accepted Answer

Focus on specific outcomes rather than generic benefits, use precise numbers ("save $247" vs "save money"), match ad copy to landing page messaging for consistency, qualify your audience in the copy to attract right people, create urgency with specific deadlines, use testimonials or social proof in primary text, and ensure your CTA is crystal clear about what happens next.

Question 3

What makes a good hook for Facebook ad copy?

Accepted Answer

Strong hooks either ask a provocative question ("Still wasting $500/month on...?"), make a bold claim ("We 3x'd our revenue in 90 days"), use specific numbers ("47% of marketers are missing this..."), create curiosity ("The #1 mistake that's killing your..."), or directly address pain points ("Tired of endless meetings that go nowhere?"). Test multiple hook styles to see what resonates with your audience.

Question 4

Should I use emojis in Facebook ad copy?

Accepted Answer

Use emojis strategically for certain industries and audiences - they can increase CTR by 10-15% for B2C and casual brands but may hurt performance for B2B and professional services. Best practices: use 1-2 relevant emojis max, place them at the beginning or as bullet points, ensure they add meaning (not just decoration), test with and without to measure impact, and avoid excessive or random emoji use.

Question 5

How do I write Facebook ad copy that doesn't get rejected?

Accepted Answer

Avoid excessive punctuation (!!!), don't use ALL CAPS in headlines, avoid "clickbait" phrases ("you won't believe"), don't make unrealistic claims, avoid "before and after" images for certain categories (weight loss, financial gains), don't target personal attributes (race, religion, health conditions), and ensure claims are substantiated. Review Facebook's Advertising Policies before submitting ads.

Question 6

What's the best CTA (call-to-action) to use in Facebook ads?

Accepted Answer

Match your CTA to campaign objective: "Learn More" for awareness, "Shop Now" for e-commerce, "Sign Up" for lead generation, "Download" for content offers, "Book Now" for appointments, "Get Quote" for services. The button label matters less than the primary text clearly explaining what happens after the click. Test CTA buttons but focus more on optimizing the copy around the CTA.

Question 7

How do I make my Facebook ads stand out in a crowded news feed?

Accepted Answer

Use pattern interrupt in first 5 words, start with surprising statistics or questions, leverage curiosity gaps, use specific numbers (not vague claims), make bold contrarian statements, directly call out your target audience, use "you" language to make it personal, and ensure ad creative (image/video) complements and enhances your copy rather than repeating it.

Question 8

Should my Facebook ad copy be long or short?

Accepted Answer

Optimize first 125 characters (visible portion) with your core message and hook, then provide additional details for interested users who click "see more." For high-intent audiences (retargeting, lookalikes), shorter copy often performs better. For cold audiences, longer copy with social proof and detailed benefits can improve quality of clicks. Always test both approaches for your specific audience.

Question 9

How do I write Facebook ad copy for different campaign objectives?

Accepted Answer

Awareness campaigns: focus on education, entertainment, and brand values. Consideration campaigns: highlight specific benefits, use social proof, create urgency. Conversion campaigns: be direct about offer, emphasize ROI, use strong action words, include pricing if beneficial. Engagement campaigns: ask questions, use polls, create interactive content. Tailor your tone, length, and approach to the objective.

Question 10

What are the biggest Facebook ad copywriting mistakes to avoid?

Accepted Answer

Burying the hook (not grabbing attention in first line), being too vague about benefits, mismatching ad copy to landing page, targeting everyone instead of specific audience, forgetting mobile optimization, overusing superlatives without proof, neglecting to test variations, writing from your perspective instead of customer's, ignoring character limits, and not including clear next steps.

Question 11

How can I use social proof in Facebook ad copy effectively?

Accepted Answer

Include specific numbers ("Join 47,000+ marketers"), use customer testimonials with real names, mention well-known clients or partners, reference awards or certifications, show rating scores ("4.9/5 from 2,341 reviews"), highlight media mentions, use urgency with social proof ("Trending: 1,247 people bought in last 24 hours"), and ensure testimonials address specific objections or outcomes.

Question 12

What tone should I use for Facebook ad copy in my industry?

Accepted Answer

B2B/SaaS: professional but conversational, focus on ROI and efficiency. E-commerce: enthusiastic, benefit-focused, create urgency. Healthcare: empathetic, authoritative, reassuring. Finance: trustworthy, specific, results-oriented. Education: inspirational, transformation-focused. Luxury: aspirational, exclusive, quality-focused. Test different tones and let data decide, but always prioritize clarity and authenticity over cleverness.

Question 13

How do I write Facebook ad copy that works across different placements (feed, stories, reels)?

Accepted Answer

Feed ads: use first 125 characters strategically, include emoji for visual break, longer copy acceptable. Stories ads: write for vertical format, use larger text, minimal copy (people are swiping fast), make hook visible without clicking. Reels ads: extremely short copy, rely more on video hook, captions for sound-off viewing. Create placement-specific variations rather than one-size-fits-all approach.

Question 14

How often should I update my Facebook ad copy?

Accepted Answer

Refresh ad creative and copy every 2-4 weeks to combat ad fatigue, update based on seasonal relevance, change when frequency reaches 3+ (same audience seeing ad too often), improve based on A/B test learnings, update when performance metrics decline 20%+, and maintain a library of proven variations to rotate. However, don't change winning ads just for the sake of change - let performance data guide your decisions.

AI Facebook Ad Copy Generator

Product/Service Information

Target Audience

Campaign Details

Optional Campaign Enhancements

Facebook Ad Copy Best Practices

Character Limit Strategy

Hook Formula That Converts

Emotional Appeal Levels

A/B Testing Methodology

People Also Ask About Facebook Ad Copywriting