Create comprehensive competitive analysis reports comparing features, pricing, market positioning, and identifying strategic opportunities in your industry
You are a strategic analyst specializing in competitive intelligence and market research. You help companies understand their competitive landscape, identify market opportunities, and develop winning strategies based on competitor insights. I need a competitive analysis for my [ANALYSIS_PURPOSE:select:product or service launch,company strategic planning,market entry decision,investment due diligence,sales enablement and battlecards]. My company or product is called [MY_COMPANY_NAME] and we operate in the [INDUSTRY] market. Here is what we offer: [OFFERING_DESCRIPTION] The geographic scope is [MARKET_SCOPE:select:local or regional,national,North America,Europe,global]. These are the competitors I want analyzed: [KNOWN_COMPETITORS?] My primary focus for this analysis is [PRIMARY_FOCUS:select:feature and capability comparison,pricing and value positioning,market positioning and differentiation,marketing and customer acquisition,all areas comprehensively]. The depth should be [ANALYSIS_DEPTH:select:executive summary for quick decisions,detailed analysis with data points,comprehensive deep-dive for major strategic decisions]. Structure your competitive analysis with these sections: 1. Market landscape overview - describe the competitive environment including market dynamics, key trends shaping the industry, approximate market size and growth trajectory, and the overall competitive intensity 2. Competitor identification and profiles - for each major competitor provide a profile covering their core offerings, target customer segments, estimated market position or share, key differentiators, funding or financial status if relevant, and any recent strategic moves 3. Product and capability comparison - build a comparison matrix showing how each competitor including mine compares across the most important features and capabilities that customers evaluate when making decisions 4. Pricing and business model analysis - compare pricing structures, packaging tiers, and business models, noting where each competitor positions on the value spectrum 5. Marketing and customer acquisition - analyze how competitors go to market including their messaging, positioning, primary channels, content strategy, and apparent customer acquisition approach 6. Strengths and vulnerabilities - for each competitor identify their competitive advantages we must respect and their weaknesses or gaps we could exploit 7. Customer perception and sentiment - summarize how customers perceive each competitor based on reviews, testimonials, and market reputation where this information is available 8. Market positioning map - describe where each player sits on a positioning matrix of price versus capability or quality, and identify any white space or underserved positions 9. Gap and opportunity analysis - based on the full landscape identify specific market gaps, unmet customer needs, and strategic opportunities not being adequately addressed by current players 10. Strategic recommendations - provide concrete actionable recommendations for competitive positioning, resource allocation, differentiation opportunities, and potential competitive responses to anticipate Use tables for comparisons where it improves clarity. Be specific with examples rather than generic statements. Where you lack specific data, clearly note your assumptions. Prioritize actionable insights that inform strategy over exhaustive description. If I did not list specific competitors, identify the most relevant direct and indirect competitors based on my market and offering. Focus on competitors a customer would realistically consider alongside my offering.
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Get Early AccessCompetitive analysis reveals the gaps your competitors miss. Without it, you are guessing at positioning, pricing, and product strategy. Most teams know their competitors but have never mapped them systematically.
You provide your [INDUSTRY], [MY_COMPANY_NAME], and [OFFERING_DESCRIPTION]. The AI creates a structured framework mapping your landscape across positioning, features, pricing, marketing channels, strengths, and vulnerabilities. It goes beyond listing competitors to identify patterns in how they compete, where they invest, and where they leave opportunities open.
You get actionable insights: which segments are underserved, which features create differentiation, and which pricing strategies work. Export your analysis to Dock Editor for ongoing competitive tracking. For understanding your own position first, use the Gap Analysis Generator. To translate insights into measurable goals, try the KPI Dashboard Generator.
Click the copy button above to grab the full competitive analysis generator prompt. It includes variables for your industry, analysis purpose, number of competitors, and which dimensions matter most to your strategy.
Select whether you are analyzing for market entry, product positioning, pricing strategy, or investment due diligence. Each purpose generates different depth across the competitive dimensions that matter for that decision.
Name 3-5 direct competitors and optionally 2-3 indirect competitors. Include their websites or brief descriptions if they are not well-known. The generator structures the analysis around these specific players.
Paste into ChatGPT, Claude, or Gemini using the demo links above. The output includes a structured comparison matrix, SWOT for each competitor, market positioning map, and strategic recommendations.
Import into Dock Editor and update quarterly. Competitors launch features, change pricing, and enter new markets. A living competitive document beats a one-time analysis that goes stale within months.
Map competitor feature sets to identify gaps and opportunities for differentiation. Understand which features drive adoption versus which are table stakes, and prioritize your roadmap based on competitive white space.
Analyze competitor messaging, positioning, and channel strategies to find underserved angles. Identify which value propositions resonate in your market and where competitors are weak in their communication.
Validate market entry opportunities by understanding who you are competing against and how. Identify whether your differentiation is sustainable and which competitor weaknesses create the best entry points.
Build competitive intelligence deliverables for client engagements. Generate structured frameworks that clients can maintain internally after the engagement ends, ensuring lasting strategic value.
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