Create professional press releases that get media attention and communicate your news effectively
I need to write a press release that announces news and attracts media attention. The news or announcement is [NEWS_ANNOUNCEMENT]. The type of announcement is [ANNOUNCEMENT_TYPE:select:product or service launch,funding or investment,partnership or collaboration,company milestone,executive hire or change,event announcement,research or study findings,award or recognition,acquisition or merger,expansion or growth]. The company name is [COMPANY_NAME] and we are [COMPANY_DESCRIPTION] (brief one-liner about what the company does). The location and date for the dateline: [LOCATION_DATE] Key facts and details to include: [KEY_DETAILS] A quote from a spokesperson: [QUOTE_SOURCE] (name and title of person to quote) What they should say or the message of the quote: [QUOTE_MESSAGE] Additional quotes from partners or customers: [ADDITIONAL_QUOTES?] Relevant context or background: [CONTEXT?] The target media outlets or journalists: [TARGET_MEDIA?] Write a professional press release following standard format: a compelling headline, a subheadline if needed, a strong lead paragraph with who what when where why, supporting paragraphs with details and quotes, company boilerplate, and contact information placeholder. Use AP style. Lead with the most newsworthy angle. Keep it to one page, approximately 400 to 500 words. Make the quote sound natural, not promotional. Write in third person and past or present tense as appropriate.
Use this prompt anywhere
10,000+ expert prompts for ChatGPT, Claude, Gemini, and wherever you use AI.
Get Early AccessYou have news worth sharing. A product launch, a funding round, a new partnership. But press releases follow a specific format that journalists expect, and getting it wrong means your announcement lands in the delete folder.
The Press Release Writer produces AP-style releases in standard format: headline, dateline, lead paragraph with the five Ws, supporting details, quotes, and a boilerplate. You fill in [NEWS_ANNOUNCEMENT], [COMPANY_NAME], [KEY_DETAILS], [LOCATION_DATE], [COMPANY_DESCRIPTION], and [QUOTE_SOURCE] with [QUOTE_MESSAGE], and the AI structures everything a journalist needs to write about you.
The prompt handles the trickiest part of press releases: the quote. Spokesperson quotes in press releases often sound robotic or promotional. This template takes your [QUOTE_MESSAGE] and turns it into something that sounds like a real person said it, which makes journalists more likely to use it in their coverage.
Announcing results from a client engagement? Write the case study first, then pull the headline metrics into your press release. Have a big presentation coming up? Build the presentation outline alongside the release so your talking points match. Draft your press release in the Dock Editor and get it to the right journalists before the news cycle moves on.
In [NEWS_ANNOUNCEMENT], write what happened in one or two sentences. Select [ANNOUNCEMENT_TYPE] for the right structure. Product launches get a different lead than funding announcements or executive hires.
Fill in [COMPANY_NAME] and [COMPANY_DESCRIPTION] with a one-line summary of what your company does. This becomes the boilerplate section. Keep it factual: "[Company] provides cloud-based inventory management for mid-sized retailers" is better than superlatives.
In [KEY_DETAILS], include the specific facts: numbers, dates, names, and locations. The lead paragraph needs who, what, when, where, and why. Missing details produce a vague release that journalists will skip.
Enter the spokesperson's name and title in [QUOTE_SOURCE]. In [QUOTE_MESSAGE], write the key point they should make. The AI turns it into a natural-sounding quote. If you have a real quote, paste it directly and the AI will refine the surrounding context.
Read the generated release and ask: would a journalist care? If the answer is not immediately clear from the first paragraph, rewrite [NEWS_ANNOUNCEMENT] to lead with the most newsworthy angle. Bury the company promotion, lead with the story.
Announce funding rounds, product launches, and milestone achievements. Set [ANNOUNCEMENT_TYPE] to match your news and provide specific metrics in [KEY_DETAILS] that make the story concrete.
Draft initial releases quickly, then refine for specific outlets. Use [TARGET_MEDIA] to tailor the angle. Tech journalists want different details than business journalists for the same announcement.
Create releases that double as website news posts and social media source material. The structured format makes it easy to pull quotes and key facts for derivative content across channels.
Announce grants, partnerships, and impact milestones. Set [ANNOUNCEMENT_TYPE] to "company milestone" or "partnership" and emphasize the community impact in [KEY_DETAILS] to attract local media coverage.
Discover more prompts that could help with your workflow.
Create a compelling presentation structure with clear flow, key messages, and engaging elements
Prepare for challenging conversations with a structured script and strategies for staying calm
Create compelling case studies that showcase results and convince prospects to become customers
10,000+ expert-curated prompts for ChatGPT, Claude, Gemini, and wherever you use AI. Our extension helps any prompt deliver better results.