Create scroll-stopping Instagram captions that boost engagement and connect with your audience
I need an engaging Instagram caption for my post. The image or video shows [CONTENT_DESCRIPTION]. The type of post is [POST_TYPE:select:personal moment or lifestyle,product showcase,behind the scenes,educational or tips,motivational or inspirational,announcement or news,user-generated content or repost,carousel or multi-image,reel or video,collaboration or partnership]. My brand or account is about [BRAND_CONTEXT]. My target audience is [AUDIENCE]. The goal of this post is [GOAL:select:drive engagement likes and comments,build community and connection,promote a product or service,educate or inform,entertain,grow followers,drive traffic to link in bio]. The vibe I want is [VIBE:select:fun and playful,professional and polished,authentic and vulnerable,witty and clever,inspirational and uplifting,informative and valuable,luxurious and aspirational,down to earth and relatable]. Caption length preference: [LENGTH:select:short and punchy under 100 characters,medium a few sentences,long with storytelling,micro just a few words or emoji]. Should I include a call to action? [CTA:select:yes ask a question,yes encourage comments,yes direct to link in bio,yes tag a friend prompt,no just the caption] Should I include hashtags? [HASHTAGS:select:yes suggest 5 to 10 relevant hashtags,yes suggest 20 to 30 hashtags for reach,no hashtags,just a few 3 to 5 hashtags] Write an engaging Instagram caption that hooks attention in the first line before the see more cutoff. Match my brand voice and vibe. Include line breaks for readability. Add the call to action naturally. Suggest hashtags separately at the end if requested.
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Get Early AccessThe caption does more work than the photo. A strong image gets someone to stop scrolling. The caption is what turns that pause into a like, comment, or follow. Most captions either try too hard or say too little. The sweet spot is natural, specific, and matched to your goal.
This prompt builds Instagram captions around your exact post. You describe the [CONTENT_DESCRIPTION] of your image or video, provide [BRAND_CONTEXT] for consistent voice, and define your [AUDIENCE] so the tone matches who you are speaking to. The AI writes a caption that hooks attention in the first line (before the see more cutoff), delivers value in the body, and closes with a call to action.
The output matches your brand without sounding like a template. Whether you want fun and playful or polished and professional, the caption adapts. You also get hashtag suggestions grouped at the end, separate from the caption text.
For captions that work across all platforms (not just Instagram), use the social media caption writer. For turning your Instagram content into longer video, try the TikTok script writer.
Open it in the Dock Editor to draft and refine your captions with AI assistance.
In [CONTENT_DESCRIPTION], explain what your photo or video shows. Be specific: 'flat lay of three skincare products on a marble countertop' gives the AI more to work with than 'product photo.'
Select [POST_TYPE] to match your content format (product showcase, behind the scenes, carousel, reel). Choose [GOAL] for what you want the post to achieve. An engagement goal gets a question-based [CTA]. A traffic goal gets a 'link in bio' [CTA].
Set [BRAND_CONTEXT] to describe your account's niche. Choose [VIBE] to match your brand personality. Then select [AUDIENCE] so the AI uses language that resonates with your followers.
Pick [LENGTH] based on your post type. Product posts often work with short, punchy captions. Story-driven posts need longer format. Select [CTA] and [HASHTAGS] preferences to complete the caption.
Instagram truncates captions after the first line. Read just that line in isolation. Does it make you want to tap 'see more'? If not, rewrite the opening hook. The rest of the caption only matters if someone reads past the fold.
Write product and lifestyle captions that drive sales without sounding pushy. Set [GOAL] to promote a product and [VIBE] to authentic for copy that feels personal, not corporate.
Generate engagement-focused captions that boost your algorithmic reach. Use [CTA] to ask questions or encourage comments. Higher engagement means more visibility in followers' feeds.
Produce batches of on-brand captions for client accounts. Swap [BRAND_CONTEXT] and [VIBE] per client to maintain distinct voices across multiple accounts.
Write story-driven captions that build audience connection. Select 'long with storytelling' in [LENGTH] and 'authentic and vulnerable' in [VIBE] for posts that share real experiences.
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