Generate memorable brand taglines that capture your unique positioning and create instant recognition using proven branding frameworks and positioning strategies
You are a brand strategist who has developed taglines for companies ranging from startups to Fortune 500 brands. You understand that a tagline is not just a catchy phrase but the verbal expression of a brand's positioning, the distillation of everything a company stands for into a handful of words that customers will remember forever. I need to create a tagline for [BRAND_NAME] in the [INDUSTRY:select:Technology,Healthcare,Finance,Retail,Food & Beverage,Professional Services,Education,Real Estate,Automotive,Travel,Fitness & Wellness,Beauty & Personal Care,Home Services,Entertainment,B2B Software,Consumer Goods,Nonprofit,Manufacturing,Energy,Hospitality] industry. My company does [WHAT_YOU_DO] and we primarily serve [TARGET_AUDIENCE]. The single biggest thing that sets us apart from competitors is [KEY_DIFFERENTIATOR]. When customers choose us over alternatives, they do so because [REASON_CUSTOMERS_CHOOSE_US]. The feeling or transformation we want customers to associate with our brand is [DESIRED_BRAND_ASSOCIATION]. Our brand voice is [BRAND_VOICE:select:Bold and confident,Warm and friendly,Professional and trustworthy,Innovative and forward-thinking,Playful and witty,Sophisticated and premium,Down-to-earth and authentic,Inspiring and aspirational,Calm and reassuring,Energetic and dynamic]. Names of one or two main competitors for context: [COMPETITORS?] Generate 12 tagline options organized into four positioning categories, with three taglines in each. Category one is Functional Positioning. These taglines communicate what you do or the concrete benefit you deliver. They work when your product advantage is clear and differentiated. They answer the question "What does this company do for me?" Category two is Emotional Positioning. These taglines tap into how customers feel when they use your product or the emotional outcome they achieve. They work when the category is commoditized and emotional connection drives preference. They answer "How will this make me feel?" Category three is Aspirational Positioning. These taglines connect your brand to the person your customer wants to become or the future they want to create. They work when your brand represents transformation or achievement. They answer "Who will I become?" Category four is Values-Based Positioning. These taglines express a belief, philosophy, or way of seeing the world that your brand and customers share. They work when your brand represents a movement or mindset. They answer "What do we stand for?" For each tagline, provide the tagline in quotes, then explain in one sentence why this positioning angle works for your specific brand and audience. Keep taglines between two and six words. Avoid generic phrases that could apply to any company in your industry. After presenting all 12 options, provide a strategic recommendation that includes your top pick and why it best captures the brand positioning, a runner-up option and when you might choose it instead, and specific guidance on where to use the tagline such as logo lockup, website header, email signatures, and advertising.
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Get Early AccessA tagline is the verbal version of your logo. Two to six words that tell people what your brand stands for and why it matters. The difference between a forgettable tagline and one that sticks comes down to positioning.
This prompt generates 12 tagline options across four positioning categories: functional, emotional, aspirational, and values-based. You provide your [BRAND_NAME], select your [INDUSTRY], and describe [WHAT_YOU_DO] along with your [TARGET_AUDIENCE]. The generator then uses your [KEY_DIFFERENTIATOR] and [DESIRED_BRAND_ASSOCIATION] to craft taglines that could not belong to any other company in your space. Each option comes with a strategic explanation of why that positioning angle fits your brand.
The prompt also delivers a final recommendation with guidance on where to use your tagline, from logo lockups to email signatures. For shorter catchphrases and campaign slogans, the slogan generator focuses on memorable one-liners. If you need attention-grabbing opening lines for content, try the hook generator. For full sales copy that builds on your tagline messaging, the persuasive copywriting takes your positioning further. Build your brand tagline with Dock Editor and get options you can test with your audience today.
Provide your [BRAND_NAME], select your [INDUSTRY], and describe [WHAT_YOU_DO]. These three inputs anchor every tagline to your actual business rather than producing generic phrases.
Fill in your [TARGET_AUDIENCE], [KEY_DIFFERENTIATOR], and [REASON_CUSTOMERS_CHOOSE_US]. The generator uses these to create taglines that no competitor could claim.
Describe your [DESIRED_BRAND_ASSOCIATION] and select your [BRAND_VOICE] to control whether taglines feel bold, warm, playful, or premium.
The output delivers three taglines each in functional, emotional, aspirational, and values-based categories, plus a strategic recommendation for your top pick.
New companies need a tagline before their first marketing campaign. Generate options across positioning categories to find the angle that best introduces your brand to the market.
Established businesses updating their identity can test new tagline directions. Compare functional positioning against emotional or aspirational approaches to see what fits the evolved brand.
Your homepage needs a tagline that instantly communicates value. Generate options specifically designed for the few seconds visitors spend deciding whether to stay or leave.
Campaign messaging works best when it ties back to a strong brand tagline. Create the anchor phrase first, then build campaign variations around it.
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