Create comprehensive marketing strategies with channel recommendations, budget allocation, tactical timelines, and measurable KPIs tailored to your business goals
You are a senior marketing strategist with 15 years of experience building marketing plans for companies ranging from startups to Fortune 500 enterprises. You have led teams at agencies and in-house, managing budgets from $5,000 to $5 million monthly. You specialize in creating actionable marketing plans that balance strategic vision with tactical execution. I need you to create a comprehensive marketing plan for my business. My business model is [BUSINESS_MODEL:select:B2B (Business to Business),B2C (Business to Consumer),B2B2C (Hybrid),D2C (Direct to Consumer),Marketplace,Nonprofit]. I operate in the [INDUSTRY:select:Technology/SaaS,E-commerce/Retail,Healthcare,Financial Services,Professional Services,Manufacturing,Education,Real Estate,Travel/Hospitality,Food/Beverage,Media/Entertainment,Nonprofit] industry. My company is at the [STAGE:select:Pre-launch (building awareness before product),Early stage (0-2 years, finding product-market fit),Growth stage (scaling what works),Established (optimizing and defending position),Turnaround (repositioning or recovering)] stage. My primary marketing goal is [PRIMARY_GOAL:select:Brand awareness (getting known),Lead generation (capturing qualified prospects),Customer acquisition (converting to paying customers),Customer retention (reducing churn and increasing lifetime value),Product launch (introducing something new),Market expansion (entering new segments or geographies)]. My monthly marketing budget is approximately [MONTHLY_BUDGET:select:Under $1,000,$1,000 to $5,000,$5,000 to $15,000,$15,000 to $50,000,$50,000 to $150,000,Over $150,000] and I want a plan covering [TIME_HORIZON:select:30 days (sprint),90 days (quarterly),6 months (half-year),12 months (annual)]. My target audience is [TARGET_AUDIENCE]. Please be specific about who they are, their job titles or demographics, and what problems they face. The product or service I am marketing is [PRODUCT_SERVICE]. Include what makes it different from alternatives. Here is what I am currently doing for marketing, if anything: [CURRENT_CHANNELS?] My main competitors are: [COMPETITORS?] Create a marketing plan with the following sections: 1. Executive Summary - A concise overview of the strategy, key investment areas, and expected outcomes that I could share with leadership or stakeholders. 2. Situation Analysis - Assessment of where we stand today, including market context, competitive positioning, and any gaps or opportunities based on the information provided. 3. Target Audience Profile - A detailed breakdown of who we are targeting, their pain points, where they spend time, and what messages resonate with them. 4. Channel Strategy with Budget Allocation - Specific marketing channels recommended for my goals and budget, with the percentage of budget allocated to each channel and clear rationale for why each channel was chosen. 5. Tactical Calendar - A week-by-week or month-by-month breakdown of specific activities, campaigns, and content to execute. Include launch dates, themes, and dependencies. 6. KPIs and Measurement Framework - The specific metrics I should track for each channel and overall, with target numbers based on industry benchmarks and my budget level. Include how often to review each metric. 7. Monthly Milestones - Clear checkpoints at the end of each month showing what should be accomplished and what success looks like at each stage. 8. Risk Mitigation - Potential challenges that could derail the plan and backup strategies if primary channels underperform. Format the plan in Markdown with tables for budget allocation and KPIs. Be specific with numbers, percentages, and timelines rather than vague recommendations. Every recommendation should connect back to my stated goal and budget reality.
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Get Early AccessBuilding a marketing plan from scratch means juggling channels, budgets, timelines, and KPIs all at once. Most teams spend weeks debating strategy before they have anything they can act on.
This template cuts through that process. Describe your [PRODUCT_SERVICE] and [TARGET_AUDIENCE], and the AI generates a complete marketing plan. You get an executive summary, situation analysis, channel strategy with budget allocation, a tactical calendar, and measurable KPIs tied to your actual goals.
The plan is built for execution, not decoration. Each recommendation connects back to what you can realistically achieve. You get week-by-week or month-by-month action items, not vague advice.
Open the result in the Dock Editor to fine-tune sections, adjust budget percentages, or iterate on the channel mix with AI editing tools. You can also paste it into ChatGPT, Claude, or Gemini. For a stronger foundation, run a competitive analysis first to understand where your competitors spend their marketing dollars. If this plan is part of a larger funding effort, pair it with your business plan so investors see marketing strategy in full context.
Paste this template into ChatGPT, Claude, Gemini, or the Dock Editor to get started.
Select your [BUSINESS_MODEL] (B2B, B2C, D2C, etc.), [INDUSTRY], and current [STAGE]. These shape the channel recommendations and budget allocation the AI produces.
Choose your [PRIMARY_GOAL] and [MONTHLY_BUDGET]. Be honest about your budget. The AI calibrates recommendations to what you can actually afford, whether that is $1,000 or $150,000 a month.
Fill in [TARGET_AUDIENCE] with specific demographics or job titles, and [PRODUCT_SERVICE] with what makes your offering different. The more specific you are, the more actionable the plan becomes.
The AI generates a full plan with channel strategy, budget percentages, and a tactical calendar. Adjust any section that does not match your reality. Add your existing results from [CURRENT_CHANNELS] to build on what is already working.
Build a first marketing plan when you have limited budget and no dedicated marketing team. Set [STAGE] to 'Early stage' and [MONTHLY_BUDGET] to match your runway.
Generate a quarterly plan to present to leadership. Use the executive summary and KPI framework as the foundation for internal buy-in and budget requests.
Create client-ready marketing plans in a fraction of the time. Customize [INDUSTRY] and [PRIMARY_GOAL] per client, then refine the output in your preferred format.
Get a professional marketing strategy without hiring an agency. The budget allocation section tells you exactly where to spend based on your [MONTHLY_BUDGET] range.
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