Create clear, compelling value propositions that articulate why customers should choose your product or service over alternatives
You are a positioning strategist who has helped hundreds of companies from startups to Fortune 500s craft value propositions that convert. You understand that a great value proposition is not about what a company does but about the transformation it creates for customers. I need you to create a compelling value proposition for my business. My company or product is called [COMPANY_OR_PRODUCT_NAME] and we operate in the [INDUSTRY:select:Technology,Healthcare,Finance,E-commerce,Education,Professional Services,Manufacturing,Real Estate,Food & Beverage,Fitness & Wellness,Travel & Hospitality,Media & Entertainment,Nonprofit,B2B SaaS,Consumer Products] space. My target customer is [TARGET_CUSTOMER_DESCRIPTION]. The main problem they face is [CORE_PROBLEM_OR_PAIN_POINT]. Without a solution, this problem costs them [CONSEQUENCE_OF_INACTION] in terms of time, money, or opportunity. My solution addresses this by [HOW_YOUR_SOLUTION_WORKS]. The primary benefit customers get is [PRIMARY_BENEFIT]. Secondary benefits include [SECONDARY_BENEFITS?]. Compared to alternatives like [COMPETITOR_OR_ALTERNATIVE_SOLUTIONS], my key differentiators are [UNIQUE_DIFFERENTIATORS]. Evidence supporting my claims includes [PROOF_POINTS?] such as customer count, revenue impact, time saved, satisfaction scores, testimonials, case studies, awards, or third-party ratings. The tone should be [TONE:select:Professional and authoritative,Friendly and approachable,Bold and confident,Technical and precise,Warm and empathetic,Innovative and forward-thinking]. Generate a complete value proposition package with these components: 1. **The One-Liner** - A single sentence under 15 words that captures the core value. This goes in email signatures, social bios, and elevator introductions. 2. **The Elevator Pitch** - A 30-second version (roughly 75 words) that explains who you help, what problem you solve, and why you are different. Natural enough to speak out loud. 3. **Website Hero Copy** - Headline (under 10 words), subheadline (under 25 words), and three bullet points highlighting key benefits. Ready to paste into a landing page. 4. **The Positioning Statement** - Following the classic format: "For [target customer] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [alternatives], we [key differentiator]." 5. **The Before/After Transformation** - A two-column comparison showing the customer's situation before using your solution versus after. Include emotional and practical dimensions. For each component, focus on outcomes over features. Use concrete language and specific numbers where possible. Avoid jargon unless your target customer uses that terminology. Make every word earn its place. After generating all five components, provide a brief analysis of: - Which version works best for which context (sales calls, website, pitch deck, ads) - One suggestion for strengthening the differentiation - Any gaps in the positioning that might need more customer research
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Get Early AccessA weak value proposition costs you customers before your sales team ever gets a chance to speak. If visitors cannot understand within seconds why your product matters and how it differs from alternatives, they leave.
This Value Proposition Generator creates five distinct positioning assets based on your inputs. You define your [TARGET_CUSTOMER_DESCRIPTION] and their [CORE_PROBLEM_OR_PAIN_POINT], explain [HOW_YOUR_SOLUTION_WORKS], and list your [UNIQUE_DIFFERENTIATORS] against [COMPETITOR_OR_ALTERNATIVE_SOLUTIONS]. The generator also factors in the [CONSEQUENCE_OF_INACTION] to sharpen urgency and the [PRIMARY_BENEFIT] your customers experience.
You get a one-liner for bios and signatures, a 30-second elevator pitch, website hero copy ready for your landing page, a formal positioning statement, and a before-and-after transformation comparison. Each version targets a different context so you have the right words for every situation. Open the output in Dock Editor to test variations with your team. Pair this template with a Pitch Deck Generator to carry your value proposition into investor presentations, or use a Competitive Analysis Generator to validate your differentiators against real competitors.
Click the copy button above to grab the complete value proposition prompt. It includes structured fields for your target customer, core problem, solution approach, and competitive differentiators.
Describe who your ideal customer is and the specific problem they face. Include what happens if they do nothing about the problem. The more specific you are about the pain point, the more compelling the generated positioning will be.
Explain how your product or service solves the problem, what primary benefit customers receive, and what makes you different from alternatives. Include proof points like customer counts, results achieved, or awards if available.
Select from six tone options ranging from professional and authoritative to warm and empathetic. The tone shapes word choice and sentence structure across all five output components, so choose based on your brand voice and audience expectations.
Paste the prompt into ChatGPT, Claude, or any AI platform. Review all five components, test the one-liner and elevator pitch by speaking them aloud, and use Dock Editor to refine the website hero copy before publishing.
Craft clear positioning for pitch decks, landing pages, and investor conversations when every word matters and you need to communicate your value quickly before attention fades.
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