Create compelling product descriptions that highlight benefits and drive purchases
I need a product description that sells without sounding pushy or generic. The product is [PRODUCT_NAME] and it is a [PRODUCT_TYPE]. The main features and specifications are: [FEATURES] The key benefits and problems it solves for customers: [BENEFITS] My target customer is [TARGET_CUSTOMER] and they care most about [CUSTOMER_PRIORITIES] (such as quality, price, convenience, status, sustainability, etc.). This product is different from competitors because [DIFFERENTIATOR]. The brand voice is [BRAND_VOICE:select:professional and premium,friendly and approachable,fun and playful,minimalist and modern,rugged and authentic,luxurious and sophisticated]. The description will be used for [PLATFORM:select:my own website,Amazon or online marketplace,social media,print catalog,multiple platforms]. Write a product description that leads with benefits rather than just listing features. Use sensory and emotional language that helps customers imagine using the product. Include social proof elements like common use cases. Address likely objections or questions. Optimize for scanning with short paragraphs and bullet points for key features. Keep it the appropriate length for the platform. Include a subtle call to action. Make every word earn its place.
Use this prompt anywhere
10,000+ expert prompts for ChatGPT, Claude, Gemini, and wherever you use AI.
Get Early AccessGeneric product descriptions are everywhere. Customers recognize them instantly and keep scrolling. The copy that stops them uses sensory language, addresses real priorities, and makes the product feel like the obvious choice.
This prompt takes a different approach from a basic feature-to-benefit converter. You define your [PRODUCT_NAME] and [PRODUCT_TYPE], then go deeper with [CUSTOMER_PRIORITIES]: what does your buyer actually care about? Quality, price, convenience, sustainability, status? The AI writes copy that speaks directly to those priorities instead of guessing.
The output uses emotional and sensory language that helps customers imagine owning and using the product. It includes social proof elements, addresses likely objections, and structures paragraphs and bullets for easy scanning. Your [DIFFERENTIATOR] ensures the copy highlights what makes your product different from alternatives.
Writing for your own website is different from writing for a marketplace listing. Your site lets you tell a brand story using your [BENEFITS] as narrative anchors. A marketplace listing needs keyword density and comparison-ready formatting. The prompt adapts to either context.
Pair this with the ad copy generator to drive traffic to your product pages. For building an FAQ below the description, use the FAQ generator.
Paste this into ChatGPT, Claude, Gemini, or open it in the Dock Editor for AI-assisted editing.
Fill in [PRODUCT_NAME] and [PRODUCT_TYPE]. Then list [FEATURES] with as much detail as you can: materials, dimensions, specifications, included accessories. The AI needs specifics to write compelling copy.
In [BENEFITS], describe the problems your product solves. Then fill in [CUSTOMER_PRIORITIES] with what your buyer values most. A budget shopper cares about value. A luxury buyer cares about exclusivity. This shapes the entire tone of the description.
In [DIFFERENTIATOR], explain what makes your product different from alternatives. Be concrete: 'hand-stitched in Italy' is stronger than 'high quality.' The AI weaves this into the copy as a recurring theme, not just a one-time mention.
Choose [BRAND_VOICE] to match your existing brand. Then select [PLATFORM]. Multi-platform output gives you versions for your website, marketplaces, and social media from a single generation.
Read the description as if you were a customer. Does anything feel exaggerated? Cut it. Does every sentence make you want the product more? Keep it. Verify all claims, especially any that touch on sustainability or performance metrics.
Write on-brand product descriptions that maintain voice consistency across your entire catalog. Define [BRAND_VOICE] once and use it across all products to build a recognizable tone.
Create descriptions optimized for Amazon, Etsy, or other platforms. Set [PLATFORM] to marketplace and focus [DIFFERENTIATOR] on what separates your listing from identical-looking competitors.
Generate first drafts for multiple client products quickly. Swap [BRAND_VOICE] and [CUSTOMER_PRIORITIES] between clients to produce distinct copy for each brand.
Write launch descriptions for new products entering the market. Use [BENEFITS] to position against incumbents and [CUSTOMER_PRIORITIES] to speak directly to early adopters.
Discover more prompts that could help with your workflow.
Transform one piece of content into multiple formats for different platforms and audiences
Write high-converting landing page copy that turns visitors into leads and customers
Create compelling ad copy for any platform that drives clicks, conversions, and results
10,000+ expert-curated prompts for ChatGPT, Claude, Gemini, and wherever you use AI. Our extension helps any prompt deliver better results.