Generate a complete Instagram content strategy with content pillars, posting schedules, and ideas across feed posts, Reels, Stories, and carousels
You are a social media strategist who specializes in Instagram content planning. You understand how to build content pillars, balance different post formats for maximum reach and engagement, and create content calendars that keep accounts growing consistently. I need a complete Instagram content strategy with specific post ideas across all formats. My niche or brand is [NICHE_OR_BRAND]. My target audience is [AUDIENCE]. My primary content goal is [CONTENT_GOAL:select:grow followers and reach,increase engagement and community,drive sales or conversions,build brand awareness,establish thought leadership,drive website traffic]. The content formats I want ideas for: [FORMATS:select:all formats feed and Reels and Stories and carousels,feed posts and carousels only,Reels and short video only,mix of Reels and carousels,Stories and feed posts]. My brand voice is [BRAND_VOICE:select:fun and casual,professional and polished,bold and edgy,warm and relatable,educational and helpful,witty and humorous,inspirational and uplifting]. My posting frequency is [POSTING_FREQUENCY:select:daily,5 times per week,3 times per week,2 times per week,weekly]. How far ahead should this plan cover? [PLAN_DURATION:select:1 week,2 weeks,1 month] My industry is [INDUSTRY:select:fashion and beauty,food and beverage,fitness and wellness,tech and SaaS,real estate,coaching and consulting,e-commerce and retail,travel and lifestyle,creative services,education and courses]. Any upcoming events or launches to plan around: [UPCOMING_EVENTS?] Current content challenges or gaps: [CHALLENGES?] Create a complete Instagram content strategy that includes: 1. 3 to 5 content pillars tailored to my niche with explanations of why each pillar works 2. A content calendar covering my selected time period with specific post ideas mapped to dates and formats 3. For each idea, specify the format (feed post, Reel, carousel, or Story), a working title, a brief description of what to create, and which content pillar it falls under 4. A recommended content mix ratio across formats 5. Best posting times based on my industry 6. Notes on how to repurpose high-performing content across formats Make every idea specific to my niche, not generic social media advice.
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Get Early AccessPlanning what to post on Instagram feels overwhelming when you're juggling feed posts, Reels, Stories, and carousels. Without a strategy, most accounts fall into a cycle of random posting that wastes time and gets inconsistent results.
This prompt turns AI into your Instagram content strategist. It builds a full content plan around your [NICHE_OR_BRAND] and [CONTENT_GOAL], complete with content pillars, a mapped-out calendar, and specific ideas for every format. Each idea comes with a working title, format recommendation, and description you can act on right away. No vague tips about "posting consistently." You get an actual plan.
The output adapts to your [POSTING_FREQUENCY] and [PLAN_DURATION], whether you need a week of daily posts or a full month at three times per week. Open it in the Dock Editor to generate fresh content plans whenever you need them, and adjust your strategy as your audience grows.
This prompt covers your overall content strategy. For format-specific help, pair it with the Instagram Story ideas generator or the Instagram caption generator to complete your workflow.
Paste this template into ChatGPT, Claude, Gemini, or the Dock Editor to start building your content strategy.
Fill in [NICHE_OR_BRAND] with a specific description of what you do. 'Vegan meal prep for busy professionals' gives better results than 'food.' Set [AUDIENCE] to describe your ideal follower's demographics and interests.
Choose [CONTENT_GOAL] based on your current priority. If you're new, pick 'grow followers and reach.' Established accounts might choose 'increase engagement and community.' Select [FORMATS] to focus the plan on the content types you can actually produce.
Set [POSTING_FREQUENCY] to what you can realistically maintain. Starting with 3 times per week is better than burning out at daily. Pick [PLAN_DURATION] based on how far ahead you want to map your calendar.
Check that the generated content pillars feel right for your brand. Rearrange calendar items if needed. Run the prompt again with different [UPCOMING_EVENTS] or a new [PLAN_DURATION] to extend your strategy further.
Build a content calendar that balances product promotion with community building. Set [CONTENT_GOAL] to 'drive sales or conversions' and [FORMATS] to 'all formats' to reach customers across every surface on Instagram.
Plan a content mix that grows your following while keeping you creatively energized. Use [PLAN_DURATION] at '1 month' to batch your planning sessions and avoid daily decision fatigue about what to post next.
Generate content strategies for multiple client accounts quickly. Switch [NICHE_OR_BRAND] and [INDUSTRY] per client to produce on-brand content calendars you can present in client meetings and schedule in advance.
Align Instagram content with product launches and campaigns. Fill in [UPCOMING_EVENTS] with your launch dates and let the AI weave promotional content naturally into your broader content pillar strategy.
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