LinkedIn Outreach Message

I sell [PRODUCT_OR_SERVICE] at [YOUR_COMPANY] and I am reaching out to [PROSPECT_NAME], who holds the title of [PROSPECT_TITLE] at [PROSPECT_COMPANY]. Their company operates in the [PROSPECT_INDUSTRY] space and has roughly [COMPANY_SIZE:select:1-10 employees,11-50 employees,51-200 employees,201-1000 employees,1001-5000 employees,5000+ employees].

The type of message I need is a [MESSAGE_TYPE:select:connection request (300 character limit),follow-up after connection accepted,InMail to a non-connection,reply to their post or comment as a conversation starter]. My outreach warmth level is [WARMTH:select:completely cold - no prior interaction,lukewarm - I have engaged with their content,warm - we share a mutual connection or group,hot - we met briefly at an event or webinar].

Here is what I know about the prospect that could personalize this message: [PERSONALIZATION_DETAIL]. This might be a recent post they shared, a company milestone, a mutual connection, a talk they gave, or an interest visible on their profile.

The core problem my product or service solves for someone in their role is [PAIN_POINT], and a specific result or metric I can reference from a similar customer is [PROOF_POINT?].

My preferred tone is [TONE:select:casual and peer-to-peer,professional but approachable,consultative and curious,enthusiastic and energetic] and I want the call to action to be [CTA:select:ask a single question to start a conversation,suggest a 15-minute call,offer a relevant resource or insight,invite them to an event or webinar,simply connect with no ask yet].

Write the LinkedIn message following these guidelines. Keep connection requests under 300 characters and all other message types under 400 characters since shorter messages earn significantly higher response rates. Open with the personalization detail rather than a generic introduction about yourself or your company. Frame everything around the prospect's world rather than pitching features. Use a natural conversational voice that reads as if a real person typed it, avoiding salesy buzzwords like synergy, leverage, unlock, or game-changer. End with only one clear call to action and make it easy to say yes to. If I selected a connection request, remember that the recipient sees the message before deciding whether to accept, so the message must earn the connection rather than assume it. Provide the final message ready to copy and paste, then add three alternative opening lines I could swap in for variety.